Yo-Yo Ma’s Bach Project joins with Nest, a non-profit working to increase global workforce inclusivity, improve women’s wellbeing beyond factories, and preserve cultural traditions around the world. The partnership emphasizes how craft and music — fundamental forms of culture — can help us to shape our future.
To celebrate craftsmanship’s essential role in our communities and our society, Nest is identifying local illustrators and graphic artists in each Bach Project location to produce hand-drawn posters, local visual explorations of culture’s role in society.
Artist Godie Arboleda, who created the poster for the Bach Project in Medellín, Colombia, says: “It has been an honor for me to illustrate the poster for this event, not only because with it I had the opportunity to express my vision of the city where I live, but also because I received support from the Yo-Yo Ma team and Nest to hand draw in a moment where the market favors digital illustration.”
The project will further help surface and share local art and culture by selling handcrafted objects created by local craftspeople in six communities to be visited by the Bach Project. An assortment of handwoven scarves, hand-molded ceramics, hand-beaded jewelry, and more created by artisans from the Nest Artisan Guild will be available for purchase on the Bach Project website.
